Social Media Marketing
Description
What is Social Media Marketing?
Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.
Social Media Marketing Platforms
- Users:1.9 billion daily active users worldwide
- Audience: An even spread of Generation X and Millennials
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Users: 1 billion monthly active users
- Audience: Primarily Millennials
- Industry impact: B2C
- Best for: High-quality images and videos; user-generated content; advertising
Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it comes to sharing visually compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced e-commerce tools. Today, users can discover brands, browse their products and/or service, and complete a purchase without ever leaving the app – making Instagram a hard platform to beat.
- Users: 211 million daily active users worldwide
- Audience: Primarily Millennials
- Industry impact: B2B and B2C
- Best for: Public relations; customer service; community building
While Instagram focuses on visuals, Twitter focuses on words. Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content with your followers.
- Users: 774 million active users worldwide
- Audience: Baby boomers, Generation X, and Millennials
- Industry impact: B2B
- Best for B2B relationships, business development, and social selling
LinkedIn is Facebook’s professional cousin. It’s perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities. That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community.
YouTube
- Users: Over 315 million daily active users worldwide
- Audience: Primarily Millennials but has a strong audience across gender and age demographics
- Industry impact: B2C and B2B
- Best for Brand awareness; long-form entertainment, and how-to videos
According to HootSuite, YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community. In addition to being an incredibly popular platform, its users also tend to stay longer on it because it features mostly long-form content – making it an ideal platform to share educational content.
- Users: 444 million monthly active users worldwide
- Audience: Primarily Millennials with a solid audience in Gen Z, Gen X, and Baby Boomers
- Industry impact: B2C
- Best for: Visual advertising; inspiration
Think of Pinterest as a visual storyboard that allows users to get inspiration for everything from fashion to home decor.85% of Pinners say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they’ve discovered a new brand or product on the platform. So, not only is it a great discovery tool but it’s also a way for brands to build their narrative through visual stories.
Benefits of Social Media Marketing
1. Increase your brand awareness.
2. Generate leads and boost conversions.
3. Foster relationships with your customers.
4. Learn from your competitors.
5. Showcase your works and achievements
6. Be visible in the market
Don’t miss and let’s try any of our packages and utilize the power of digital media.